A Complete Insight into Amazon’s Brand Registry
created on 02 March 20

What is This Registry All About?

In the easiest terms, the brand registry Amazon can be defined as a special, seller-centric program that enables the owners of specific and authentic brands to enjoy full access to high-end tools for sales assessment and reporting. At the end of the day, it will offer you maximum control when it comes to marketing and selling a product.

Over the years, the eCommerce giant is constantly looking to improve the features in their existing registry. The latest feature was rolled out in 2017, enabling sellers to prevent counterfeiting of products by establishing their own trademarks. This further makes way for authentic customer experience.

brand registry amazon

Can I Use This Registry?

Any Amazon merchant with an authentic product can use the Amazon brand registry program. This will also depend on whether you meet their eligibility parameters that are discussed in detail in the following sections.

The Perks

Amazon brand registry benefits are immense. Let’s explore them in detail!

Solid Representation

Your item, regardless of how much value it brings to the table, won’t grab eyeballs unless it enjoys solid representation. Luckily, this arrangement will meet your requirements. You will instantly gain maximum control against every product landing page that operates with your company’s name. This way, more clients will access accurate information related to your brand.

Prevents Counterfeiting

If you’re worried that some other seller is using your brand’s name to their advantage, this program will certainly assist you. Signing up for this will allow you to search similar items across global Amazon portals. Additionally, you can filter items that have the same photograph or logo as your own product. Finally, you can also opt for the bulk search whereby you can check and instantly report the counterfeiting content or listings across the portal.

Enhanced Protection

When you choose this feature, Amazon will go the extra mile to prevent possible infringements. You will be informed of the listings that are violating copyright by adding your trademarked keywords in the description or the title. Additionally, you’d be informed of those merchants who are getting products shipped from the countries where you haven’t operated in the past.

What Do I Need to Do For Signing Up?

Given the incredible benefits it’s bringing forth, you’re probably wondering how the Amazon brand registry application works. Well, the idea is quite simple if you follow the required steps.

Check the Registration Parameters

Before registering for this program, you need to first check whether you qualify for the same. The qualification parameters are simple, and we’ve talked about it in a later section.


Once you meet these qualification parameters, you can directly register for this arrangement. Vendors and amazon merchants can use their merchant account to sign up. The user ID and the password will be the same as your seller account. Once you’re signed in, you can immediately start using the features of the iconic brand registry program.

Add Your Brand

Finally, when you’ve entered the portal, key in your brand’s name that currently has an active and authentic trademark. Next, add the government registered number associated with your company. After this, select the niche or the categories where the item can be sold. Finally, choose the total number of countries where the product of your brand is created, marketed, and sold.

Am I Eligible For This?

The overall eligibility norms will vary depending on your company. However, as a basic premise, you will need a number for the trademark along with an active government-issued registration detail.

Final Thoughts

Well, that’s exactly how easy the brand registry on Amazon is. Once you follow these simple steps, registering your brand will be extremely simple.


Q. Will I need a trademark for the registration?

A. Yes, you will need an active government-licensed trademark to enroll in this program.

Q. How long does the process take?

A. It usually takes a few days to complete the registration. You can always check the progress report or the status via Amazon’s dedicated tab.

Q. How much do I need to pay?

A. While registering your brand won’t have any costs, getting a trademark might cost you anything between $200 to a whopping $500 depending on your country., 2020, my articles